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The BSBA Curriculum

Auburn University’s online Bachelor of Science in Business Administration (BSBA) degree completer program requires students to complete 22 courses, for a total of 60 credit hours of business course work at graduation.

Below are the courses students will complete throughout the online BSBA program. After reviewing the courses, you can learn more about the faculty here.

Course Descriptions

All courses listed below are 3 credit hours except for the following:

  • ISMN 3143 (2 credit hours)
  • SCMN 3153 (2 credit hours)
  • BUSI 2013 (1 credit hour)
  • BUSI 2103 (1 credit hour)
ACCT 2113 – Principles of Financial Accounting

Basic accounting principles with a focus on the preparation and use of financial statements. The objective of this course is to introduce students to basic financial accounting concepts and to provide them with tools for effective decision making. We will broadly cover:

  • How financial statements and the basic accounting system are used and how they can be interpreted and understood
  • How the accounting cycle works, which includes measuring, recording and communicating accounting information
  • How to account for specific types of accounts and how they impact financial reporting
ACCT 2703 – Business Law

Introduction to contracts, sales, torts, ethics and the judicial system. Focus is on the business environment. A little over half of the course will be a review of the legal environment, and the rest of the course will cover contracts. The specific topics covered in this course are:

  • Law and Legal Reasoning
  • Agreement
  • Courts and Alternative Dispute Resolution
  • Consideration
  • Court Procedures
  • Capacity and Legality
  • Constitutional Authority to Regulate Business
  • Mistakes, Fraud and Voluntary Consent
  • Ethics and Business Decision Making
  • Statute of Frauds
  • Intentional Torts and Privacy
  • Third Party Rights
  • Negligence, Strict Liability, Product Liability
  • Performance and Discharge
  • Criminal Law and Cyber Crime
  • Breach of Contract and Remedies
  • Nature and Terminology (of Contracts)
  • Internet Law, Social Media and Privacy
ACCT 3213 – Cost Accounting

A study of how cost data for products, projects or services are recorded, analyzed and used for decision making. Students will be able to:

  • Understand cost concepts and behavior
  • Prepare cost estimations through job-order and process costing techniques
  • Conduct profitability analysis
  • Analyze variances from budgets
  • Understand standard and activity-based costing methods
  • Understand relevant costs for decision making
ACCT 3313 – Business Processes and Internal Controls

Developing knowledge of business processes, accounting for those business processes, and the internal controls surrounding such processes, both in a manual and computerized environment. After completion of the course, you should be able to:

  • Understand the importance of internal controls
  • Understand how internal controls interact with business processes
  • Design effective controls within business processes
BUSI 2013 – Contemporary Issues in Business Administration II (1 credit hour)

Orientation to business administration. After completion of this course, students will be able to:

  • Understand and demonstrate personal responsibility in the career and academic planning process
  • Learn about and utilize informational resources to explore occupations
  • Formulate individual plans and strategies for moving oneself forward in the career development processes
  • Understand and display awareness of personal differences
  • Demonstrate the ability to effectively communicate and work with others in a group/team setting
  • Create self-promotional career documents and items (resume, cover letter, LinkedIn, etc.)
  • Display appropriate networking skills and business etiquette
BUSI 2103 – Oral Communication for Business (1 credit hour)

Theories and techniques of strong oral communication skills, with real-world applications for business. After completion of this course, students will be able to:

  • Develop content/evidence appropriate and relevant for a business audience
  • Organize their content/evidence clearly and logically to appeal to a business audience
  • Deliver their content/evidence in a manner consistent with business professionalism
BUAL 2603 – Business Analytics I

Introduction to analytics in business including the use of data to make business decisions, basic predictive business modeling and communication of analytical results. The objectives of this course are to:

  • Understand the importance of data-driven business decisions
  • Understand the basic role of probability in business decision making
  • Learn the basics of business decision-analysis
  • Learn to summarize business data numerically and graphically
  • Learn the basics of beginning predictive business modeling
  • Understand the importance of business sampling methods, and be able to describe different business sampling methods
  • Understand probability distributions common in business and the relationships between sampling, probability, and uncertainty in business decision making
  • Learn how to use model-based estimation and prediction methods with business applications
BUAL 2653 – Business Analytics II

A second course in quantitative analysis in business including statistical inference, classification analysis, predictive modeling, forecasting and introduction to data mining. After completion of this course, you should be able to:

  • Understand the importance of data-driven business decisions
  • Apply statistical inferential procedures to aid business decisions
  • Build regression models for estimation and prediction in business
  • Understand the basics of forecasting/predictive modeling
  • Understand basic quality control techniques
  • Learn the basics of business decision models that incorporate risk
FINC 3613 – Principles of Business Finance

Corporate finance from the perspective of a financial manager. Topics include the time value of money, valuation and capital budgeting. The objectives of this course are to:

  • Provide a strong understanding of the basic concepts in finance, including financial statements and financial statement analysis, the time value of money, valuation techniques, capital budgeting, the risk-return tradeoff, the cost of capital, capital structure and the role of financial markets
  • Develop skills in financial analysis, planning and decision-making
  • Expand awareness of institutions and practices in business and finance
FINC 3623 – Small Business Finance

Financial control, financial forecasting, working capital and sources of financing in a small and closely-held business environment. This course is designed to introduce business students to the steps necessary to take a small business from concept to reality. Students will learn how to:

  • Analyze the viability of different entrepreneurial ideas
  • Differentiate between the available forms of business
  • Construct a viable business model through market research
  • Manage the finances of a small business, including startup funding, growth funding, operations and exit funding

FINC 3613 is a prerequisite for FINC 3623.

FINC 4653 – Financial Statement Analysis

Evaluation and assessment of financial condition, performance and reporting strategies of firms using relevant financial and market information. This course teaches students to perform a comprehensive analysis of a company based on their financial statements. Students who complete this course will be able to:

  • Integrate accounting and finance concepts for successful financial statement analysis
  • Understand and use models of shareholder value
  • Understand and use profitability and risk analyses
  • Diagnose accounting quality and forecast earnings and cash flows
  • Understand the differences between accrual accounting and discounted cash flow approaches to valuation

FINC 3613 is a prerequisite for FINC 4653.

HRMN 3423 – Human Resource Management

Management of human resources dealing with selection, training, placement, appraisal, compensation and employee representation. The objectives of this course are to:

  • Introduce students to the basic activities and functions of human resource management to include the processes, concepts and issues involved in recruiting, selecting, training, appraising performance, compensating and retaining people for an organization
  • Promote an appreciation for the role of human resource management in establishing the competitive advantage of an organization and executing its strategy
  • Promote the use of evidence-based decisions and practices in human resource management

MNGT 3103 is a prerequisite or corequisite for HRMN 3423.

ISMN 3143 – Introduction to Management Information Systems (2 credit hours)

The fundamental principles of the structure and management of information systems. This course covers the fundamental principles of information technology (IT), introduces IT terminology, and outlines the role of IT in formulating and implementing strategies for competitive advantage. Students will:

  • Become aware of the field of Management Information Systems (MIS)
  • Understand general MIS background and vocabulary
  • Understand how MIS is being implemented in practice
  • Understand how MIS relates to the different functional areas within the firm (i.e., accounting, finance, production and operations management, human resources and marketing)
MKTG 3313 – Principles of Marketing

Study of functions, institutions and basic problems in the marketing of goods and services in a global economy. This course is an introductory course designed to provide students with a basic understanding of marketing concepts and practices. In addition, the course provides a foundation for additional marketing courses for those pursuing the marketing major. Students will be expected to acquire:

  • A working knowledge of the vocabulary and concepts that are the basis of managerial problem solving by a marketing manager
  • An understanding of common marketing problems through real company examples, speakers, exercises and discussions
  • An ability to calculate the financial impact of specific marketing decisions
MKTG 4393 – Personal Selling

Selling strategy as an interdisciplinary business activity. Personal selling is the largest entry-level position in business. All businesses must sell, and firms without adequate sales revenues fail. Even graduates not going into "sales" have to sell themselves, their ideas and their work every business day. People who fail at personal selling have weaker careers than those who can sell successfully. Therefore, the goals of this course are to enable students to:

  • Understand different sales methods/techniques and under what circumstances they work best
  • Determine which type of sales career would best fit the student's skills
  • Develop and practice the ability to sell yourself

A “C” or better in MKTG 3313 is a prerequisite for MKTG 4393.

MKTG 4403 – International Marketing

Strategy, policy and the variables affecting international marketing decisions. This is an introductory course in international marketing. Students completing the course will be able to:

  • Understand the commercial and economic interdependence among nations
  • Understand the complexities of conducting business across international borders, including culture, the political environment, the legal environment and history
  • Identify and communicate issues of current importance in international business

A “C” or better in MKTG 3313 is a prerequisite for MKTG 4403.

MKTG 4983 – Marketing Strategy

Strategic perspectives of market dynamics in different competitive environments across organizational levels.

MNGT 3103 – Principles of Management

Management functions and the applications of management principles in organizations. This course will help students to:

  • Become familiar with the basic duties and skills of managers in organizations
  • Become aware of the social, legal, political, economic and international influences on organizations
  • Provide a foundation for further study of business organizations and management activities
MNGT 3463 – Organizational Behavior

Study, analysis and application of theories and techniques for understanding, predicting and managing human behavior in the organizational context. The objective of this course is to examine research and theory relevant to the interaction between individuals and organizations. In particular, students will:

  • Understand the influence of individual, group and organizational variables on individual behavior in work situations
  • Understand learning and perception in organizational contexts
  • Understand attitudinal and motivational effects on behavior
  • Understand group dynamics
  • Understand the influence of leadership and power
  • Understand organizational communication and culture

MNGT 3103 is a prerequisite for MNGT 3463.

MNGT 4803 – Strategic Management

Objectives, strategy and policies pertaining to a total organization. Problem-solving and the relationship between the functional areas of an organization. The objectives of this course are to:

  • Provide an opportunity to integrate knowledge and skills acquired in earlier classes. This is the College of Business' capstone course, so it requires students to integrate that which they have learned from various functional-level courses such as accounting, finance, operations and marketing
  • Learn how managers make resource deployment decisions for the long-term survival and prosperity of an organization
  • Provide an understanding of the concepts and theories of strategic management. Begin to understand and explain why some organizations outperform others
  • Enhance creative and critical thinking in decision processes affecting strategic analysis, strategy development, and implementation

FINC 3613, MKTG 3313 and MNGT 3103 are prerequisites for MNGT 4803.

SCMN 3153 – Management of Business Processes (2 credit hours)

Fundamental concepts, techniques and tools of business processes. SCMN 3153 helps students understand the role of supply chain management and business process management in manufacturing and service operations. Through the course, students will gain an understanding of the following:

  • Supply chain planning
  • Procurement
  • Transformation
  • Fulfillment
  • Supporting tools
SCMN 3713 – Logistics: Management of Fulfillment Processes

Management of logistics processes involved in meeting customer demand, including inventory, transportation, distribution and related activities. This course has the principal objective of providing an introduction to logistics operations and issues from a supply chain perspective. Key processes, relationships to logistics management and other business functions, and the strategies and techniques frequently employed to obtain a competitive advantage in a global business environment will all be addressed. Specific objectives for the course include developing an understanding of the principles and/or concepts of:

  • Supply chain management
  • Dimensions of classical logistics analysis
  • Demand management and customer service
  • Procurement and supply management
  • Global logistics
  • Managing inventory flows in the supply chain
  • Inventory decision making
  • Transportation systems and management
  • Warehousing management
  • Logistics relationships and 3PLs
  • Logistics and supply chain information systems
  • Supply chain performance measurement
  • Network design and facility location
  • Supply chain finance
  • Logistics and supply chain challenges for the future

*Note: The courses and sequence are subject to change.

Now that you know the curriculum, learn more about the faculty teaching these courses.

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